Joel Spolsky, a software engineer and writer, is the author of Joel on Software, a popular weblog on software development. He was a Program Manager on the Microsoft Excel team between 1991 and 1994 and later founded Fog Creek Software (http://fogcreek.com ).
Too many teams create very decent products that, for whatever reason, fail to rise above the crowd and truly capture the popular imagination. They are surprised when their products are mostly ignored by the marketplace, which seems to be captivated by some other shiny geegaw that's fun...
Jun. 5, 2006 05:00 PM EDT Reads: 4,247
