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 <title>Making Truly Great, &quot;Blue-Chip&quot; Software Products</title>
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 <description>Too many teams create very decent products that, for whatever reason, fail to rise above the crowd and truly capture the popular imagination. They are surprised when their products are mostly ignored by the marketplace, which seems to be captivated by some other shiny geegaw that&#039;s functionally inferior and more expensive.&lt;p&gt;&lt;a href=&quot;http://joelspolsky.sys-con.com/node/200540&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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